For the first phase of operations, three factors are particularly important in selection of target locations:
1. CLEAR NEED FOR INTERVENTION
Ecosystems and communities need protecting and managing. If unsustainable or exploitative development advances too far, ecosystems can be degraded permanently. Intervention is often as much about preventing destruction from happening in the first place as it is about improving the situation. We also want to be able to make and demonstrate rapid and measurable positive progress as a result of me2 intervention, both for our supporters and for the target communities and ecosystems. Accordingly, there must be clearly identifiable and measurable problems which me2 intervention can address.
2. STRONG OPPORTUNITIES FOR SOCIAL ENTERPRISE
We intend to generate positive cash-flow within a reasonably short timeframe, so locations should have clear potential for sustainable business development within me2 principles.
3. EXISTING COMMUNITY GOODWILL AND CONTACT NETWORK
The first development initiatives will be the testing ground for developing systems and methodologies to use in further systemic interventions. Being able to bring a community and stakeholders together in support of a long-term vision is a huge factor in the success of a change initiative. Having a network of trusted people on site, with goodwill and support for The Group and the development projects will be of considerable value as we go through the learning process of developing systems and methodologies for future interventions elsewhere.
All me2 projects are based on sustainable development principles which, considered at the global level, take into account economic, environmental and social aspects, which are linked to long-term challenges. As defined in the 1987 Brundtland Report, sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Each project is has a main focus in one of the following areas (each areas includes, but is not limited to the listed subject):
- Public Health